The Proteus Initiative works holistically, following an organic approach first developed by JW von Goethe. More depends on the way we think, on the way we see, and on our ability to open our own selves, than we may imagine. Our own stories are entwined in every movement of shift or reversal that is manifested in the world. We bring this understanding and method to the sphere of social and environmental change, activism and stewardship. Our work is an attempt to realise the consequences of true participation, of socio-ecological complexity, and of an emerging consciousness that holds freedom and responsibility as a generative polarity in the quest for wholeness.